ADI Unifies AV Product Offering Under ADI Global Distribution Brand

Under the ADI Global Distribution brand, the company will integrate Herman Pro AV and Shoreview distribution.

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ADI Global Distribution announced it will unify its Pro AV products distribution offering under the ADI Global Distribution brand. Following the integration of newly acquired Shoreview Distribution business, ADI will integrate its Herman Pro AV business. Herman Integration Services (HIS), the AV labor subcontracting services, will retain its brand. It will also continue to serve as a value-added service available through ADI. ADI is of course, the Melville, N.Y.-based wholesale distributor of security, AV and low-voltage products.

Cynthia Menna, vice president and general manager, Pro AV at ADI, expands on the new development. “We identified Pro AV as a growing category for ADI and our customers, and we continue to make significant investments to broaden our reach and strengthen our market position,” she says. According to Menna, the aim is to unify under one solid brand and provide a central source for the Pro AV products portfolio. She continues, “…[This] will make it easier for customers to leverage ADI’s scale and resources to fuel new growth.”

Benefits of the Integration

Building upon ADI’s global legacy of delivering value, the integration will extend the company’s full value proposition to all Pro AV customers across its North America business segment. Moreover, it will add 115 branch locations and 10 strategically located distribution centers across the region. Customers will thus benefit from the availability of more brands, inventory, services and support, says ADI.

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Additionally, customers can browse and purchase anytime from ADI through its Digital Branch or ADI app. The company adds that customers can expect the same shopping experience at ADI. This is regardless of whether they shop in a branch, online or through the mobile app.

Furthermore, ADI will provide an array of support to help customers discover new opportunities and make installations easier and more efficient. HIS will help customers expand AV capabilities and take on more projects by subcontracting AV labor.

With HIS, customers have access to full-time technicians, AV engineering, programming, CAD services and project management. ADI will also offer additional services. These include systems design, IP programming, project registration, remote monitoring, cybersecurity, training and more.

“At ADI, we’re committed to building the foundation to support decades of Pro AV growth for our customers, and for our industry. This change represents the next step in our strategy to make ADI the indispensable Pro AV partner of choice,” adds Menna.