Videoconferencing manufacturer Boom Collaboration has secured a new major distribution deal with TD SYNNEX, a global distributor and solutions aggregator for the IT ecosystem.
Boom’s complete range of cameras, audio and connectivity hardware will be distributed by TD SYNNEX across the U.S. and Canada.
Texas-based Boom was created in 2020 by founders Fredrik Hörnkvist and Holli Hulett and now operates in over 30 countries.
“TD SYNNEX sits at the center of the technology partner ecosystem with access to a wide variety of customers. They represent a major milestone in our expanding worldwide reach and we are very excited by the huge potential this partnership represents,” Hörnkvist says. “TD SYNNEX is renowned as a leading IT distributor with over 150,000 customers encompassing the SMB, enterprise and pro AV sectors. Working together is a significant step forward for us.”
Boom’s MAGNA Pro 4K PTZ camera and HALO, AURA and UNO videobars are set to become some of the company’s most popular product lines according to Hörnkvist. He also outlined how the new Boom ZYGO multi-connectivity hub will create even more sales opportunities for TD SYNNEX customers.
Fellow founder Holli Hulett says the company’s Bring Your Own Device (BYOD) technology ethos and platform agnostic approach will help further drive demand.
“Boom is now making waves globally by delivering high performance, high value products designed to stand out. We’re bold, fearless and not afraid to challenge the status quo. We do things differently to disrupt the industry. she says.
“We deeply value our supply partners and customers, and with our steady, sustainable growth, Boom is now recognized as a serious international player. Our dynamic team and constant innovation drive our ambitious vision forward,” Hulett says.
TD SYNNEX’s Sandi Stambaugh, senior vice president of vendor business management comments, “With Boom added to our comprehensive portfolio of vendor partners, we’re able to enrich the breadth and depth of our offerings so customers can continue to accelerate their business and unlock growth for the future.”
