BrightSign Appoints Misty Chalk as VP of Sales, Americas

Published: 2023-02-14

BrightSign, the global market provider of digital-signage media players, announced Misty Chalk’s appointment as vice president of sales, Americas. Chalk joined BrightSign in 2018 to manage federal-government sales for the mid-Atlantic region. Most recently, she served as director of U.S. sales & federal before stepping into her current role in January of 2023.

“Misty’s enthusiasm and tenacity have served her well at BrightSign since joining us five years ago. Successfully managing our government-sales organization first at the regional level and then countrywide demonstrated that she doesn’t shy away from taking on big challenges,” says BrightSign CEO, Jeff Hastings. “We are fortunate that Misty is embracing her new responsibilities; and I have every confidence that she will thrive in her new role.”

Rising to New Heights

Chalk’s elevation to head of sales in the Americas is actually part of a broader realignment across the sales organization, says BrightSign. In January 2023, Frank Pisano concluded his tenure at BrightSign to accept the CEO role at Bluefin International. Bluefin has long been a close partner of BrightSign. The company integrated BrightSign media players into a growing portfolio of finished, frameless and countertop displays. Upon Pisano’s departure from BrightSign, Chalk became VP of sales, Americas. Tim Valley too, received his appointment as director of commercial sales.

Also Read: BrightSign Expands Series 5 Product Family with XD5 Media Players


“Throughout my time at BrightSign, I’ve been fortunate to work closely with the best sales team in the business. Frank set a great example of what it takes to manage a high-performing sales team; and I’m humbled but also very excited to carry the torch as we continue to grow the business in 2023 and beyond,” comments Chalk.

BrightSign notes that it is now ready for strong growth as it continues to expand its new Series 5 portfolio of digital signage media players. Most recently, BrightSign took the wraps off its HD5 and LS5 players. These join the previously announced XC5 and XD5 players as the newest members of the Series 5 family of products.

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