Ridgefield Park, N.J.-headquartered Samsung Electronics America and baseball team Houston Astros announced they will digitally enhance Minute Maid Park with display technology to further elevate the fan experience. Samsung, prominent in digital signage innovation, will deliver high definition, large-scale displays in the game. As a result, fans can have an immersive experience of the action like never before.
Elevating the Fan Experience
The multi-year deal will see new outdoor LED technology both in the infield and outfield in time for the 2023 season. This includes a brand-new main scoreboard with dynamic content to remind fans that, when it comes to enjoying America’s pastime, nothing rivals the stadium experience.
“Technology continues to take the in-person fan experience at live entertainment and sporting events to incredible new heights,” says Harry Patz, Jr., senior vice president and general manager, display division, Samsung Electronics America. “Partnering with the World Champion Houston Astros provides Samsung with another opportunity to showcase how Samsung’s display technology improves the ways venues can create excitement amongst fans and drive business with stunning content display, dynamic entertainment, real-time information and more.”
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Following their championship-winning season, the Houston Astros will return to the ballpark in 2023 with upgraded displays and solutions by Samsung. This comprises the main outfield display, ribbon boards, center field mezzanine and more. The installation at Minute Maid Park began in November 2022 with scheduled completion by Opening Day 2023. The idea is to let fans enjoy the top-of-the-line technology built for interactivity and engagement.
Enhancing Entertainment Through The Partnership
Samsung also notes that it is a dominant digital-solutions provider within the sports industry. It has enhanced venues across the country through its technology. This comprises videowalls, interactive displays, and outdoor and indoor LEDs. The partnership’s goal is for the fan experience at Minute Maid Park to be next level through these digital enhancements.
“We are excited to add Samsung as a corporate partner, and to integrate their state-of-the-art technology into our ballpark,” adds Marcel Braithwaite, SVP, business operations, Houston Astros. “As we are always looking for ways to improve our fan experience at Minute Maid Park, this new scoreboard, the ribbon boards and other digital enhancements are good examples of our continuous focus on our fans.”
Minute Maid Park joins an all-star lineup of arenas and stadiums used for professional teams that partnered with Samsung to transform technology and enhance the fan experience. Samsung sports partnerships include Citi Field (Queens, N.Y.), Chase Center (San Francisco, Calif.), SoFi Stadium (Los Angeles, Calif.) and M&T Bank Stadium (Baltimore, Md.).
