IMCCA Announces Continuing Strategic Partnership with CEDIA Expo

Published: March 25, 2022

CEDIA Expo, a large-scale systems integration industry trade event, is welcoming back the Interactive Multimedia & Collaborative Communications Alliance (IMCCA) as a strategic show partner. The IMCCA is renowned as the voice of the unified communications and collaboration (UC&C) industry. The IMCCA will bring insights and subject matter experts to a variety of CEDIA Expo 2022 activations, including on the CEDIA Expo Smart Stage and Innovation Hub. CEDIA Expo is set for September 29 to October 1 in Dallas.

“Unified communications and collaboration technologies have found their way into homes as both professionals and students have established home offices and flexible workspaces” says Jason McGraw, group vice president and CEDIA Expo show director at Emerald.

The Need to Connect and Communicate

According to McGraw, “The need to connect online and communicate with colleagues, peers and instructors in a high-quality manner — at home — has been clearly demonstrated.” He continues, “Such applications are increasing the demand for professional-grade networking, cameras, lighting fixtures, lighting control, motorized shades, microphones, sound control solutions, multiple displays, signal processing, control systems, collaboration software and hardware, and home-office workstation furnishings, among other products and services.”

Topics will be centered on “resimercial” technology needs and opportunities, specifically addressing the key areas of home-office work from home (WFH), light commercial, or “Main Street” spaces like houses of worship, independent retail, doctor and dentist offices, spas and coffee shops. What’s more, the sessions will touch on multi-family/condominium and continuous-care retirement communities. Additionally, IMCCA will host technology demonstrations of home-office communications solutions on the show floor.

“…[S]ystems integrators, designers, distributors, architects, home builders and contractors are ramping up their knowledge and services in light of new hybrid-working reality, incorporating WFH and commercial solutions into home offices to meet the market’s continued demands for connecting homes to businesses and schools for effective collaboration,” comments Carol Zelkin, executive director of the IMCCA.

“We are proud to help bring this knowledge base to residential integrators, and to help bring established UC professionals to this now critical event for the future of home offices and workstations.”

IMCCA Programming Collaboration Topics and Model Home Office

As a supporting association partner of CEDIA Expo 2022, IMCCA will assist CEDIA Expo with the development, organization, and moderation of content session discussions on UC&C and WFH topics that include the following:

  • State of the industry and best practices for the design, installation and use of audio, video and lighting solutions for home-office applications
  • “Home Office Demo” featuring best-practice setups to achieve ideal professional home offices

Attendee registration for CEDIA Expo opens May 17.

For previous Commercial Integrator coverage of CEDIA Expo, check out our website archive.

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