ISE Live & Online: 10 things to look forward to in Barcelona…

Published: 2021-05-25

MUNICH, 21 MAY 2021: There are lots of reasons to look forward with anticipation for ISE Live & Online which opens on 1-2 June. It will be the first physical ISE event since last February and it will be the first in-person event held this year at the Fira Barcelona Gran Vía.

Attendees can visit the Catalan Innovation Zone, the AV Experience Zone and exhibitor booths, experience live keynotes, roundtables and presentations from the ISE Main Stage, and enjoy numerous opportunities to network and reconnect with the AV community.

Here are 10 reasons to get excited.

    Paving the way forward – A roadmap to success from the Main Stage
    A fascinating programme of live and digital content curated by The Next Web (TNW), AVIXA, CEDIA and ISE exhibitors and partners to provide you with tools to navigate out of the pandemic, mixing live action from Barcelona with the ISE Digital agenda.
    AV Experience Zone (in association with AVIXA)
    Attend Spanish-language AV integrator presentations of case studies, panel discussions, networking events, customer testimonials and talks on new trends. Here, professionals working in Retail, Corporate, Education and Hospitality will be able to discover the latest technologies and solutions provided by the AV industry.
    Spaces are limited – pre-registration required –
    Catalan Innovation Zone (in association with ACCIÓ)
    ACCIÓ, an agency of the Government of Catalunya promoting Business Competitiveness, is hosting a dedicated zone showcasing some of the leading companies and technologies from the region.
    Exhibitor Booths
    Explore the ISE show floor with exhibiting brands including Alfalite, Ampio, Barco, Equipson, ic audio, Infinitus, Jetbuilt, Lumotubo, Nexmosphere, UDE, Waapiti and West Telco.
    Spanish Language Keynote Speakers
    • ‘Digital Transformation for Tech-led Business’ with Marc Vidal on 1 June. Marc is considered one of the most influential figures in Digital Economy of Spain and is a specialist in Digital Transformation and Industry 4.0.
    • ‘Long Live Retail’ with Dr Maria Callis Bañeres on 2 June. The business retail and design strategy specialist and president of the Retail Design Institute Spain will show why we need to make the move from ‘Omnichannel to Phygital Experience’. Case studies will include IKEA, Barça and MADE.
    Reporter Roundtables
    Livestreamed from the Main Stage, these lively panel discussions curated by TNW include:
    • 1 June:Marketing Tactics in an Online World’. Rebecca Roth, Social Media Specialist & Imaging Coordinator at NASA’s Goddard Space Flight Center and Genia Shipova, Chief Marketing Officer at Daily Motion talk digital marketing tactics.
    • 2 June:What’s Your Purpose?’ Alice K. Steenland, Chief Sustainability Officer, Dassault Systèmes, is joined by other experts for this peer-to-peer knowledge exchange on how to position your brand and service in a post pandemic world.
    Startup Nation
    ACCIÓ is partnering with ISE and TNW to produce three Startup Nation sessions across both days on the Main Stage, highlighting upcoming Catalan entrepreneurial start-up talent from the business sectors of Smart Cities, Gaming and XR. A must-see for investors
    Catalonian Audiovisual Cluster
    The local AV association will present three Main Stage sessions across the two days. On Tuesday at 10:20, ‘Big Light Shows’ will highlight work from studios including Moment Factory, Onionlab and Minoria Absoluta. Spanish-language presentations will be devoted to an update on AV technology in Spanish universities (Wednesday 10:20), and to recent achievements in the live events sector (Wednesday 10:40).
    ISE Business Brokerage Service
    Available to users through the ACCIO b2match app, the B2B brokerage service scheduling tool bridges the gap by connecting individuals and companies with specific products or services.
    Pre-scheduled 30-minute meetings can be held either in person alongside ISE Live & Online Barcelona (1-2 June) or online (3- 4 June).
    Register with the ISE Business Brokerage Service at
    ISE Networking Event
    To wrap up the first day, please join us for an in-person networking event, sponsored by ACCIO. Come and enjoy live entertainment from the Barcelona Cool Covers Band and celebrate being #BackToLive as you meet and connect with the AV community.
    Visitors will also be able to watch highlights from the ISE Digital event (1-2 June), which will be broadcast to screens on the Main Stage during the two days.
    Join ISE as we look forward as an industry. Registration is free, quick, and simple – don’t miss out – reserve your ticket now:

Visit for all the latest information on COVID-19 safety protocols at the Fira de Barcelona.

About Integrated Systems Events:

Integrated Systems Events organises, manages and develops leading business-to-business events for the professional audiovisual, electronic systems integration and IT industries. Integrated Systems Events is a joint venture of the AVIXA and CEDIA trade associations. Its flagship event, Integrated Systems Europe, is the best-attended AV trade show anywhere in the world. After many successful years in Amsterdam, ISE is moving to the more spacious Fira de Barcelona in 2021. Integrated Systems Events produces conferences that take place at Integrated Systems Europe and elsewhere, bringing together thought leaders and experts from around the world. These events include the Smart Building Conference, the Digital Signage Summit conference series (produced in association with invidis consulting), Integrated Systems Russia (produced in association with MidExpo), XR Summit (covering virtual, augmented and mixed reality), Digital Cinema Summit (in association with Digital Cinema Report), Hospitality Tech Summit (in association with HTNG) and the Control Rooms Summit (in association with ICCRA). Visit

About AVIXA™:

AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 20,000 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit

About CEDIA®:

CEDIA is the global trade association and central touch point for companies that design, manufacture, and integrate technology for the home. With a keen focus on education, workforce development, and industry standards, CEDIA continues to build on its more than 30-year legacy as the industry leader in delivering the resources that set members on a pathway to prosperity. CEDIA delivers market intelligence through proprietary research, fosters community within the channel, and cultivates awareness with industry partners, consumers, and connected stakeholders. CEDIA co-owns Integrated Systems Europe, the world’s largest AV and systems integration exhibition, and founded CEDIA Expo, the world’s largest annual residential technology show. Over 3,900 global CEDIA member companies deliver technology solutions that allow families to experience the best moments in life from the comfort of their own home – Life Lived Best at Home. To learn more about CEDIA, visit


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