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ISE Show Producers Embracing Virtual Reality with VR Days Europe Partnership

Published: 2017-07-27

Integrated Systems Events, the producers of the annual Integrated Systems Europe show that set an attendance record for global pro AV shows in February with more than 70,000 people, recently announced “the start of an official cooperation” with the VR Days Europe festival in Amsterdam on Oct. 25-27.

VR Days “is a unique celebration of virtual and augmented content, creativity and production taking place in five different venues” around Amsterdam, according to the joint announcement from ISE and VR Days Europe organizers. Now in its third year, VR Days Europe 2017, which is using the motto “Where Realities Meet,” will feature “a mix of events featuring a compelling range of keynotes, sessions, workshops and seminars,” according to the press release.

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VR Days 2016 drew more than 3,000 attendees.

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On the way to setting its all-time attendance record of more than 44,000 attendees, InfoComm International debuted the Immersive Technology Pavilion, a partnership between Freeman and Samsung that highlighted the potential of augmented and virtual reality in commercial integration.

Here’s more about the partnership between ISE and VR Days Europe:

Integrated Systems Events will provide content, marketing and organizational support for VR Days Europe. In return, VR Days Europe will produce a new VR Days event at ISE 2018, specifically targeted towards ISE exhibitors and attendees.

For Integrated Systems Events, the agreement with VR Days forms part of its strategic commitment to develop complementary, cutting-edge technology and business events to sit alongside the annual four-day Integrated Systems Europe exhibition. Integrated Systems Events also produces the DSS series of international conferences and the Smart Building Conference.

VR Days Europe Festival Director Benjamin de Wit commented: “Our mission is to unite the VR and AR communities, to inspire creative minds and to drive business forward. I am delighted that we are working with ISE as we complement one another perfectly. Together we are confident that we can develop the event and the brand. A number of the vertical market sectors we cover are extremely relevant for the AV market-place. There is the potential for a great deal of synergy.”

VR Days Europe 2017 comprises five key components, hosted in five different locations: The VR Days Europe Conference, held at the prestigious DeLaMar Theatre, will showcase the leading VR and AR creative professionals in a dedicated one-day conference; Expert Tracks, hosted by leading personnel working on content, technology and research, will explore vertical market sectors such as Media, Arts, Entertainment, Healthcare, Education and Enterprise Solutions; the VRackathon will see VR experts tackle technical challenges set by companies and organizations; a CineMart will feature a jury of VR film and technology leaders who will debate projects looking for finance and distribution; the Church of VR will showcase the finest VR content.

VR Days Europe will also feature an exhibition and the Halo Awards which will honor leading AR, VR and MR projects.

Integrated Systems Events Managing Director Mike Blackman commented: “The use of augmented and virtual reality products and solutions is already playing a significant role in the AV business for both our exhibitors and attendees. There is much to learn and much to get excited about. It’s vital that ISE is able to provide a platform for companies and individuals that are keen to understand the current state-of the-art, what’s available today and what’s coming in the future. VR Days has an unrivaled position to help us deliver this and one that we are proud to be involved with and help to develop.”

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