Key Takeaways
- K-WAV has officially rebranded as Total LED
- The company says the new name reflects a wider focus beyond display products.
- Total LED now positions itself as a full-service DVLED provider for design, installation support and long-term service.
- The company plans to showcase the new brand at InfoComm 2026 with a racing-themed booth.
- CEO Doug Wack links the rebrand to faster innovation, stronger support and long-term partner value.
K-WAV has rebranded as Total LED, marking a shift in how the company presents its role in the direct-view LED (DVLED) market. The company, which has worked with pro AV integrators, architects, designers and developers, says the new identity is meant to reflect broader service capabilities rather than a narrow focus on display hardware alone. The move comes as firms across the AV industry look to pair product sales with more support, service and lifecycle management.
Why did K-WAV rebrand to Total LED?
K-WAV rebranded to Total LED to reflect an expanded business strategy centered on full-service DVLED solutions. According to the company, the new name is meant to capture a wider offering that includes design consultation, installation support, managed services, calibration, repair and long-term customer support.
Watch the full video interview with CEO Doug Wack on the rebrand from K-WAV to Total LED below:
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What does the Total LED name represent?
The Total LED name represents a broader, ecosystem-based approach to DVLED projects. Rather than focusing only on the display itself, the company says it wants the new brand to stand for an end-to-end support model built around implementation and ongoing service.
That distinction is important in a category where complexity often extends well beyond the screen. DVLED deployments can involve design coordination, structural planning, calibration, field service and performance management over time. Total LED wants to be associated with the full process, not just the hardware component.
The company’s new identity also reflects the inspiration behind many of its product lines, which are named after iconic figures from Ancient Greece, a nod to enduring innovation, timeless design and performance built to stand the test of time. Much like the architectural achievements and engineering ingenuity seen throughout ancient Greek civilization, Total LED aims to deliver solutions designed for strength, scale and longevity.
What is Total LED planning for InfoComm 2026?
Total LED is planning a racing-themed booth experience at InfoComm 2026 to introduce its new brand identity. The company says the booth will draw from the Indianapolis Speedway and will feature bold visuals, fast-paced energy, interactive elements, and a showcase of high-performance DVLED technology engineered to go the distance.
CEO Doug Wack says the rebrand reflects the company’s future direction and its focus on innovation, support and performance. “Much like a championship race team, success in DVLED comes down to precision, reliability, teamwork, and performance under pressure,” he says. “Our evolution into Total LED reflects where we’re headed as a company, faster innovation, stronger support, and solutions designed to help our partners win.”
What can attendees expect to see at the Total LED booth?
InfoComm 2026 attendees can expect to see the new Total LED brand identity, customizable DVLED solutions and information on service and support offerings. Visitors will also be able to engage with the Indianapolis Speedway-themed booth concept and meet with the Total LED Racing Team to discuss projects and partnerships.
The booth experience will highlight several areas:
- The newly launched Total LED brand identity
- Customizable DVLED solutions for commercial spaces
- Installation support, managed services, calibration and repair offerings
- Opportunities to discuss upcoming projects and partnership opportunities
As the green flag waves on this next chapter, Total LED is positioning itself to help integrators and designers stay ahead of the curve with dependable technology, responsive support and solutions built for performance.
For more information, visit Total LED or stop by their booth C5927 at InfoComm 2026.
