ADVERTISEMENT

PSNI Global Alliance Welcomes Kent Cawthorne as Vendor Program Manager

Published: December 19, 2024
Courtesy / PSNI Global Alliance

PSNI Global Alliance, the Tulsa, Okla.-based, network of technology integrators and service providers, announced the appointment of Kent Cawthorne as vendor program manager. With nearly 40 years of experience in the AV industry, Cawthorne brings a wealth of expertise in sales, marketing and business development, having worked with industry leaders such as Sony, Kramer and Legrand AV.

In his new role, Cawthorne will work closely with PSNI’s Director of Vendor Programs, Tom Roberts, to oversee and enhance the Preferred Vendor Partner (PVP) program. He will focus on building and strengthening relationships between technology manufacturers and PSNI’s global network of Certified Solution Providers (CSPs). His leadership will ensure that the program continues to provide value to integrators, equipping them with top-tier solutions and support across more than 65 countries, says PSNI. 

“PSNI’s commitment to excellence in the AV and unified communications sectors is something I’ve long admired,” Cawthorne says. “I’m excited to work with our valued vendor partners to unlock new opportunities, provide exceptional support, and ensure their success within the PSNI network.”

Kent Cawthorne Joins PSNI Global Alliance, Driving Strategic Partnerships & Global Growth

Tom Roberts, director of vendor programs for PSNI Global Alliance, expresses his excitement in welcoming Cawthorne to the team. He adds, “[Cawthorne’s] passion for delivering high-value partnerships and his deep understanding of the AV landscape make him the perfect fit for this role. We’re confident that [Cawthorne’s] leadership will bring even greater success to our global network and the customers we serve.”

As PSNI continues to expand its global presence and support its network of more than 113 CSPs worldwide, Cawthorne’s efforts will help ensure that integrators have access to the best technologies and resources available. His work will be instrumental in positioning PSNI for continued success and growth in the rapidly evolving AV and IT industries.

PSNI’s Preferred Vendor Partner program remains central to the Alliance’s strategy, enabling leading manufacturers to collaborate with PSNI’s CSPs to deliver innovative, high-quality solutions across the globe. PSNI says the appointment of Cawthorne underscores the Alliance’s commitment to continued growth, enhancing the value it offers to both its vendor partners and CSPs.

ADVERTISEMENT
ADVERTISEMENT
B2B Marketing Exchange
B2B Marketing Exchange East