Key Things to Know
- Russound, the Portsmouth, N.H.-based, manufacturer of multi-room and custom audio solutions, has named Michael Everett vice president of sales.
- Everett brings more than 20 years of sales leadership and business development experience in consumer electronics and audio.
- His prior roles include MISCO/Minneapolis Speaker Company and Remote Technologies Inc. (RTI), where he grew the company’s presence to more than 100 countries.
- Russound says it is preparing one of the largest new product lineups in its history.
- The company is expanding its commercial audio offering across both electronics and loudspeakers.
Who Is Michael Everett?
Michael Everett is Russound’s new vice president of sales, a veteran with more than 20 years of sales leadership and business development experience across the consumer electronics and audio industries. Most recently he served as business development manager at MISCO/Minneapolis Speaker Company, where he previously held the role of vice president of global sales. Before MISCO, Everett spent more than a decade with Remote Technologies Inc. (RTI), serving as vice president of global sales and general manager of Pro Control.
What Did Everett Accomplish at RTI?
At RTI, Everett built and led a global sales organization that spanned domestic and international distribution and helped expand the company’s presence to more than 100 countries. He also played a key role in launching Pro Control globally, developing its sales infrastructure, distribution network and go-to-market strategy. That track record of building channels and turning new products into new business is central to why Russound brought him on, the copamny says.
What Will Everett Do at Russound?
Everett will lead Russound’s sales organization, strengthening existing customer and channel relationships while developing new accounts, channels and market opportunities in the U.S. and internationally. He’ll work closely with the company’s sales team, manufacturer representatives, distributors, dealers and international partners. Beyond growing the established residential audio business, Everett will help bring Russound’s expanding commercial audio portfolio to market and develop the new customers and channels it creates.
Why Does This Hire Matter?
This hire matters for because Russound is moving deeper into commercial audio, expanding across both electronics and loudspeakers as it rolls out a major new lineup. That growth signals more product options and channel investment for integrators. Everett’s background developing distribution networks and go-to-market strategies points to a company preparing to support new commercial accounts at scale.
What Is Russound Planning Next?
Russound says it is preparing to introduce one of the most significant new product lineups in its history while substantially expanding its commercial audio offering.
“We’re at a very exciting point in Russound’s growth, and the timing of bringing Mike onto our team couldn’t be better,” says Charlie Porritt, CEO of Russound. “Over the next several months, we’ll be introducing one of the largest new product lineups in our history, while significantly expanding our commercial audio offering across both electronics and loudspeakers. We see tremendous opportunity ahead, not only with our existing customers but with entirely new customers and markets. Mike has spent his career building relationships, developing channels and turning new products into new business. That experience, combined with his deep knowledge of our industry, is exactly what we need as we enter this next stage of growth.”
What Does Everett Say About the Move?
Everett says he’s eager to build on Russound’s reputation and relationships at a pivotal moment for the company.
“I’m thrilled to join Russound at such an important time for the company,” he says. “Russound has an outstanding reputation, strong relationships throughout the industry and a strong product roadmap. I’m looking forward to working with the team and our partners to build on that foundation and create new opportunities for growth.”
