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PerfTech Strengthens Channel Marketing & Expands Distribution Network for Island Router Line

Published: December 4, 2024
Photo credit: Stock.adobe.com/Shutter2U

PerfTech, creators of Island wired routers, has enhanced its sales coverage nationwide by nearly doubling its network of marketing rep firms and distributors.

“Progress in awareness and successful installations of our high-performance Island routers has prompted a lot of buzz for what we can bring to home AV and MSP integrators,” says CRO Tom Gallo. “The excitement has been apparent at trade exhibits this fall, where we’ve engaged with many new channel members ready to promote Island and the multi-gig Island Pro coming soon. This broad expansion means that channel members can acquire Island router products quickly and easily to accommodate customer installations anywhere in the country.”

PerfTech Manufacturer Representation

PerfTech’s Island brand of founding manufacturer rep firms include: DSG Metro (northeast), Tandem Marketing (north central), and SoundTech (west).

New rep firms signed on this year include: New Era Marketing (TOLA), LK & Associates (Florida and Puerto Rico), and Precision Sales Group (southeast).

Referring to the new bar in performance and useability that Island routers exhibit, Rabitt Blake, owner of New Era Marketing, says, “Once I experienced a significant performance improvement, and used the Island feature-rich app, I got it. My integrators get it too.”

PerfTech’s Island Router Distributors

Founding distributors include PowerHouse Alliance members: 21st Century, Davis Distribution Systems, Mountain West, PMC, and Sierra Select, plus independently owned DSG Distribution.

New additions include another member of the PowerHouse Alliance: CEP Distributing, and independently owned Specialty Marketing and Blackwire Designs.

“We are excited to add the Island and Island Pro routers to our network offering,” says Kevin Luther, owner of Blackwire Designs. He adds, “These products align with our mission of solving the networking challenges that integrators face, providing them with high performance, security, and firewall features to enhance efficiency and deliver exceptional results.”

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