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Peter Melvin Joins SoundTube as VP, Commercial Audio

Published: February 11, 2025
Courtesy / SoundTube

SoundTube Entertainment, the Lenexa, Kan.-based, provider of commercial audio solutions, has named Peter Melvin as its new vice president of commercial audio products. Known for his extensive experience and proven track record in the AV industry, Melvin will focus on driving SoundTube’s market growth and fostering strategic  partnerships, according to the company.

Melvin brings a wealth of leadership experience from his tenure at prominent AV companies. During his time at Herman Pro AV, then SoundTube’s largest distributor, the Herman family blossomed to become one of the fastest growing AV companies in the industry, says SoundTube. At IAVI, a national pro AV distributor, Melvin oversaw a period of remarkable expansion, helping the team achieve a fourfold increase in annual revenue within just three years, says SounTube.

According to SoundTube, Melvin has a reputation for fostering a fun and collaborative work environment that brings staff together. His ability to create a positive company culture aligns perfectly with the company’s values and vision for the future.

Peter Melvin Joins SoundTube as VP, Bringing Passion, Expertise & a Vision for Growth

“I’m incredibly excited to join the SoundTube team and contribute to the company’s growth trajectory,” says Melvin. “Having worked closely with SoundTube products in the past, I am pumped to join a U.S. based family run business where we can partner with integrators, rep groups and consultants. Our goal is to build strong relationships while delivering creative audio solutions and providing great customer experiences — while always having fun!”

Shannon Humphrey, president of SoundTube, expresses enthusiasm about the new addition to the leadership team. He says, “Peter’s extensive industry knowledge, proven leadership skills, and his experience with our products make him an ideal fit for this role. We’re confident that his expertise will significantly impact our growth and strengthen our position in the commercial audio market.”

Outside of work, Melvin enjoys a wonderful life in Healdsburg, Calif. with his wife Melissa and their rescue doodle, Gracie Lou. He is known as the purveyor of fun, loves cigars and is an avid pickleball enthusiast.

SoundTube expresses confidence in the positive impact Melvin will bring to the company and its customers in his new role as vice president.

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