PPDS, exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products and solutions, announced the appointment of highly experienced AV leader, Nick Begleries, as its new commercial VP, North America.
According to the company, Begleries will add more than 25 years of top-level senior AV experience to the steadily expanding PPDS US team. PPDS also acknowledges Begleries as a recognized and respected leader with specialist knowledge of the Pro AV market and management skills. Backed by an impeccable track record delivering substantial and often record-breaking growth, PPDS deemed him as a standout choice for this business-critical position.
Expanding Key Markets
As commercial VP, Begleries will play a crucial role in PPDS’ accelerating phase of growth in the U.S. Here, the business’ target is to achieve a top-three position in the North American marketplace.
Reporting to Franck Racapé, head of global commercial at PPDS, Begleries will be responsible for all aspects of PPDS’ North American business. This includes, but is not limited to, defining the mid- and long-term sales strategy for North America, setting and achieving quarterly sales targets, managing the supply chain, service and post-sales, and driving greater awareness of the PPDS brand and its solutions.
Education, retail, hospitality, corporate, healthcare and transportation are among focus markets. Alongside this, Philips Professional TVs, Interactive Displays, dvLED, Digital Signage and the company’s exclusive remote display management cloud platform, Wave, are key product categories.
Begleries will also oversee the company’s move into a new U.S. head office and globally connected showroom. Additionally, he will execute plans to increase staff numbers by 50% in 2023 to better support customers and enlarge reach across all verticals, leveraging on PPDS’ extensive product portfolio.
In addition to leading the North American team, Begleries will work closely with the wider global organization. Here, he will use his knowledge and expertise to support senior management operating in the company’s other 158 regions.
Poised for Growth
Commenting on Begleries’ appointment, Racapé notes, “Our ambitions for Philips professional displays in the North American market are extremely high. And we have been looking for a profile combining great industry knowledge, strong manufacturing experience across all our product categories, who already has a track record of driving growth and developing an expanding team.”
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He continues, “Nick ticked all these boxes, and I am really pleased to start our collaboration, with extremely exciting times ahead. With Nick on board, we aim to accelerate our growth exponentially in what will be our most strategic growth region for the coming two to three years.”
Looking Forward
Begleries hailed the company’s “unrivalled global strengths and capabilities, its market ambitions and, above all, the current and future portfolio of dedicated solutions,” among the reasons for choosing PPDS as the perfect destination for the next phase of his career:
“I feel that all my previous experience has led me to this position, and I am incredibly motivated and excited about what we can go on to achieve in North America. PPDS has demonstrated a strong understanding of market direction and what Pro AV integrators and end users need from a manufacturer.”
He continues, “I’m honored to become part of the PPDS journey and to be entrusted with leading the North American business to even greater heights.”
