Riedel Strengthens Product Division Management Team

Published: March 29, 2023
Left to right: Oliver Zimmermann, Executive Director, Digital Transformation; Daniel Url, Chief Commercial Officer; Rik Hoeree, CEO; Jan Eveleens, COO.

Riedel Communications announced it has strengthened its product division management team with the promotion of Jan Eveleens to chief operating officer (COO) and Daniel Url as chief commercial officer (CCO). As part of this move, Oliver Zimmermann will also take on the role of executive director, digital transformation. Together, they will lead Riedel’s transformation journey, the Wuppertal, Germany-based company says.

These key appointments come following the company’s recent acquisitions of Simplylive and SDNsquare; and strong business growth of Riedel’s product division. Rik Hoerée, CEO of the product division, has assembled a team of seasoned professionals. With the team, he hopes to ensure that the company continues to deliver innovative solutions and unparalleled customer service.

“I am thrilled to welcome Jan, Daniel and Oliver to their new roles within our management team,” says Hoerée. “Our mission is to build the live production tools that make our customers shine. Just six months ago, we expanded our portfolio with replay, ingest and all-in-one production solutions that can run on premises, in a data center or in the cloud. The expertise and experience that Jan and Daniel bring on board will be invaluable as we continue to innovate and grow, offering more services and new business models to our customers. While with Oliver, we will make great strides on our path to digital transformation, resulting in a unique customer experience.”

Driving Product Division

According to a statement, Eveleens joined Riedel in 2018 as director of business development for video. Since then, he has helped drive the company’s growth in this area. Before joining Riedel, he also served as the CEO of Axon and general manager of the Camera Division of Grass Valley.

Eveleens also worked closely with Hoerée on the integration of Embrionix. According to Riedel, over the past year, he teamed up with Zimmermann to help navigate the global-component shortage and supply-chain disruption. As COO, he will now oversee all aspects of the company’s production, logistics and supply chain. He will ensure that Riedel continues to deliver innovative products and solutions to customers worldwide.

Per a statement, Url brings over 20 years of experience in sales and customer success to his new role as CCO. Previously, he worked on the broadcaster, system integrator, and manufacturer side. He also served as managing director and CSO of Qvest. In the past couple of years, Url was head of global product management at Vizrt and chief product officer for Grass Valley.

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In his new role at Riedel, Url will be responsible for driving the company’s global-commercial strategy. He will thus work closely with Riedel’s customer-facing teams, the company states. This includes global sales, customer success, sales operations and business development. Url will thus help identify new market opportunities and develop effective go-to-market strategies, Riedel notes.

Enhancing Customer Experience

Zimmermann, Riedel’s new executive director of digital transformation, previously served as executive director of manufacturing operations. According to Riedel, he helped the company achieve its most successful fiscal year to date, despite the ongoing supply-chain crisis. In his new role, he will lead the development and implementation of the company’s digital strategy. Here, he will leverage cutting-edge technologies to drive innovation and enhance customer experience.

Eveleens, Url, and Zimmermann, along with the R&D, product management and marketing departments, will report directly to Hoerée.

“It’s great to see our reorganization into three divisions, each led by their own division CEO, bearing fruit already. Our new structure has enabled us to drive more focus and growth in each of the divisions while staying close to our customers and company values,” remarks Thomas Riedel, Group CEO of Riedel.

“Still, we know that constant reinvention is needed to support our massive, ongoing growth. With Jan and Oliver, two great appointments from our own ranks, and another industry heavyweight in Daniel, our product division under the leadership of our division CEO Rik Hoerée will remain as agile, modern, and innovative as ever.”

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