Macnica Americas announced the arrival of Sebastien Dignard as President, effective immediately. Reporting to Macnica Inc., Dignard will sharpen Macnica’s vertical focus across key North American businesses including AV, broadcast, AI, automotive, industrial applications and security, with an emphasis on building a stronger foundation for overall business growth.
Dignard joins Macnica Americas with over 20 years of experience as a growth-focused executive and business leader, taking on positions of increasing responsibility with high-tech companies throughout his career. He was named CEO and President of FRAMOS following his success in North America, where he grew the business by 4000% over a three-year period, says Macnca. He also established and executed an innovation roadmap for FRAMOS camera modules, interfaces and imaging solutions.
Dignard most recently led iENSO’s global activities in embedded and AI-enabled imaging as President, growing the company’s business with OEMs and product partners; a core focus of the Macnica business. Macnica Americas provides FPGA, SoC, SoM and other hardware and software components to manufacturers developing new products and solutions.
Growth Strategy
Dignard’s experience in bridging technology innovation with business growth along with his expertise in OEM and partner relations positions him for success at Macnica Americas, says the company. He sees an opportunity to grow the Macnica Americas business across all established verticals, and the potential to grow into new verticals including automotive solutions, business networks, automation, and AI — just some of the many areas where Japan-based Macnica, Inc., innovates today for Asian markets.
“There is exceptionally deep knowledge and capability within Macnica, and our job is to incubate localize, and execute what businesses and strategies make the most sense in North America,” says Dignard. “That includes consolidating our position in the Americas to mirror the success of Macnica in international markets. We offer technology elements that drive more creative product designs and enable lucrative go-to-market strategies. Companies are shopping for value today, and the value we bring is helping them get to market sooner and providing IP elements that drive technology innovation from system-level definition all the way to component supply.”
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