Sony Partners With signageOS for Streamlined Integration of BRAVIA Displays

Published: 2022-11-18

Paramus, N.J.-based Sony Corporation announced it is joining forces with signageOS, prominent in cloud digital signage infrastructure. signageOS will thus provide streamlined integration to support Sony’s professional BRAVIA displays.

It will also create a more connected digital signage and content management system (CMS) framework for the company and global partners.

Increased Support

Per a statement, the new signageOS alliance will nearly double the compatibility of Sony’s displays to offer support for close to 60 integrated CMS options. It is planned to be available next month. Additionally, the partnership will better position Sony’s network to extend and expand implementation of professional BRAVIA displays with greater ease. This is due to signageOS’ single API system. The network includes systems integrators, resellers, channel partners, managed service providers and software alliance members.

“We are thrilled not only to align with signageOS but to offer more functionality and value to Sony’s displays — and the bottom line of our growing partner ecosystem worldwide,” says Rich Ventura, VP of Professional Display Solutions, Sony Electronics.

A Mutually Beneficial Partnership

According to Ventura, working with signageOS elevates Sony’s professional BRAVIA lineup. It does so by providing more compatibility, enhanced sustainability measures and a wider range of vertical use cases. At the same time, it streamlines and unifies many disparate offerings.

He continues, “With a partner like signageOS, we’re also presented with many opportunities to jointly develop and strengthen our businesses moving forward to create a better digital-signage ecosystem for the industry.”

Also Read: CI Exclusive: Richard Ventura Explains Sony Professional Display Solutions Rebranding

“We are very excited about partnering with Sony. As they build out their end-to-end digital signage capabilities, we’re honored to help Sony enable support for so many of the providers that are driving the industry to transform and become faster, easier and more integrated,” adds Stan Richter, CEO, signageOS.

Richter notes that Sony has a definitive mindset on building strong B2B relationships. Thus, signageOS looks forward to cultivating and expanding this relationship. By doing so, it hopes to directly benefit Sony’s Alliance Partner Program while addressing the needs of the community.

Need for Sony’s Professional BRAVIA Displays

Sony’s BRAVIA 4K HDR professional displays range in size from 32 to 100 inches (measured diagonally). The designs are also compatible for today’s connected AV environments. They feature an HTML5-friendly Android system on a chip (SoC) platform that runs on the latest browser. The lineup thus offers a plethora of services. This list comprises seamless integration, security, smart customization and continuous updates. It also features easy content sharing and management capabilities, and open APIs.

According to Sony, the displays’ cutting-edge technologies bring amazing color, contrast and clarity to content. As a result, it is suitable in applications such as corporate, education, retail and public spaces, as well as digital signage.

BRAVIA professional models also prioritize sustainability by eliminating the need for an external media player. Thus, it consumes less power and causes less strain on the supply chain. Moreover, it is possible to retrofit the models into existing infrastructures.

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