Specifi, a provider of AI-powered marketing, project management, and proposal software for integrators, announced a new integration with, Nice North America, a subsidiary of Nice, one of the world’s largest manufacturers of smart residential, commercial, and industrial solutions that deliver seamless and easy-to-install technology for smart home control, security and automation, perimeter access, protection and control, sunshade solutions, power management and whole home entertainment.
The new collaboration, which follows recent integrations with brands including Snap One and Masimo Consumer Audio, will empower Nice dealers to create proposals, that enhance client communications through the client portal, and bolster their online presence with Specifi WebBuilder. Additionally, Nice will introduce Specifi’s Builder Tech-Marketing Solutions to their builder and integrator partners. These marketing tools include the creation of builder microsites and proposals that showcase home technology standards and options, simplifying the presentation and sale of tech options through builders.
“We are proud to partner with Nice North America to provide our users with an even more efficient way to quote their favorite Nice products in their projects,” says Matthew Booth, founder and managing director of Specifi. “This integration will save our users time and allow them to focus on what they do best — delivering exceptional installations to their clients.”
Joe Lautner, VP of strategy, adds, “Nice has an award-winning builder program, and we are excited to help tell the story, deliver consistent messaging, and elevate the sell-through of options to new home buyers.”
Horacio Morales, VP of sales, Nice North America, says, “We are thrilled to join Specifi and collaborate with the team that shares our passion for innovation in the builder services industry. Together, we have an incredible opportunity to drive growth, deliver cutting edge solutions, and elevate the standard of excellence for our partners,” said
According to Booth and Morales, the specific benefits of the Specifi-Nice North America Integration include Streamlined Project Design, Stunning Proposal Creation, Improved Accuracy, and Increased Builder Program Options Sell-Through.
