Why AV Integrators Need to Be Better Storytellers
AV integrators need to understand connecting with clients is about more than hawking gear and touting expertise; it’s…
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Security Industry Association Names James Marcella of Axis Communications SIA Committee Chair of the Year
James Marcella, director of technical services at Axis Communications, is SIA Committee Chair of the Year for his…
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‘Pro AV Experiences’ are the Future (Not a Scary Concept Or Another AV Industry Buzzword)
The shift from technical expertise to giving customers pro AV experiences they understand is tough for some to…
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