What You Need to know:
- Bally’s Lincoln, Rhode Island casino replaced Scala with NoviSign to streamline its digital signage management.
- Marketing teams can now deploy real-time updates from a centralized cloud platform.
- The property trained 15 users to independently manage content across gaming, dining and hotel spaces.
Why did Bally’s Lincoln, Rhode Island replace its digital signage platform?
Bally’s Lincoln switched to NoviSign digital signage to simplify screen management and give marketing teams greater control over on-screen communications. The flagship property of Bally’s 28-location portfolio previously relied on a highly technical workflow that required manual screen management and offered limited content control. Seeking a more efficient alternative, the casino selected a new cloud-based solution to improve collaboration and eliminate its reliance on a small number of specialized users.
How does Bally’s Lincoln use digital displays?
The resort uses digital signage to communicate promotions, entertainment schedules, dining offers and jackpot information to guests. These screens operate throughout the gaming, hospitality and entertainment environments to keep visitors updated during their stay.
What changed for the marketing team after the deployment?
Marketing teams now update individual displays or groups of screens in real time from a centralized cloud-based platform. The intuitive interface makes it easier to distribute signage responsibilities across multiple team members.
How does the new system handle location-specific messaging?
Screen-level content segmentation enables the property to tailor messaging for specific locations across the gaming floor, hotel, dining venues and entertainment spaces.
“NoviSign gave us back our speed,” Jackson Kelly, regional advertising manager at Bally’s Lincoln & Tiverton, says. “We can segment content per screen, train new users in minutes and put cleaner-looking promotions in front of guests faster than we ever could on Scala.”
What is the current scope of the NoviSign rollout?
The resort has trained 15 users to independently manage the digital signage and continues to expand the deployment with additional screens throughout the property. The rollout began with a core set of screens and is growing as staff adoption increases.
NoviSign CEO Gil Matzliah says the Bally’s Lincoln deployment demonstrates how modern signage software helps marketing teams work more efficiently.
“By giving users greater flexibility and control, organizations can deliver more relevant messaging while reducing the complexity traditionally associated with digital signage management,” Matzliah says.
