From the outside, it’s obvious that the brand new Savoy Automobile Museum in Cartersville, Ga., isn’t your typical museum. It features a towering façade of floor-to-ceiling windows on the massive entrance hall, illuminated with colored lighting that creates incredible contrast. The building’s exterior also provides a glimpse into the captivating design and experience of the interior. Moreover, the Savoy museum memorializes the history of the automobile with exhibits and events. The new 65,000-square-foot institution leverages the latest in DVLED display technology from Lincolnshire, Ill.-based LG Business Solutions USA. The displays deliver captivating video content and provide digital canvases for private events or sponsors to display messages and films.
Creating a Landmark
According to Tom Shinall, Savoy Automobile Museum’s director of development, the ambiance created by the giant, eye-catching DVLED displays ties in with the theme of advancements in automotive technologies.
“The Savoy Automobile Museum is world-class, and every decision we made was part of an effort to maximize the guest experience and expand the potential for hosting private events,” Shinall states. “With three massive LG digital displays running auto-related content and museum information, this space is unlike any other. We aimed to maximize the utility of our interior spaces so we can host events like a new vehicle launch using the theater’s rotating stage and 18-foot by 31-foot curved LG DVLED display, or give a local couple a unique wedding venue to tie the knot and have their videos broadcast on the 10-foot by 24-foot curved, tilted display in the great hall.”
As a non-profit cultural institution and a new local landmark, the museum and its digital displays are available for use by outside partners, fundraisers, weddings, corporate functions and more.
Breaking Down the Displays
The theater and great hall displays aren’t flat — they’re curved. This is possible due to the unique LG screens and custom DVLED video wall mounting systems from Aurora, Ill.-based Peerless-AV. The theater display has a concave design that wraps around the rear of the stage. Meanwhile, the great hall display matches the curve of a convex soffit and is tilted down 8 degrees to provide greater visibility for guests.
In addition to these two displays, a 4-foot by 24-foot DVLED marquee display sits above the theater entrance to invite guests inside the theater and promote films and exhibits. All the displays use LG’s 2.5mm pixel pitch DVLED technology. According to a statement, this is ideal for large screens that require visibility at a distance.
Tim Carrigan, senior program manager at LG Business Solutions USA, explains that the project design at Savoy required DVLED displays in custom sizes, aspect ratios and curves. “The versatility of the LG DVLED lineup allows large seamless displays, vibrant images and a unique customer viewing experience using convex and concave curved displays,” he adds.
The DVLED Factor
Carrigan further stresses how the Savoy needed DVLED technology. “Not only would other technologies potentially cost more, but they would involve more complicated wiring, additional head-end equipment and mounting solutions, in addition to introducing unpleasant bezels that divide the images and limit the total size to fixed increments. In LG’s case, these displays are designed to deliver the necessary brightness and resolution for each space while being easy to operate and maintain,” he proclaims.
To ensure that each DVLED display seamlessly blends in with the building’s architecture, LG and Savoy worked with Peerless-AV to design and install custom mounts. Kevin McDonald, senior director of business development at Peerless-AV, notes that there are a couple of key considerations when working with large DVLED displays.
“First, there’s no such thing as a flat wall,” he explains, “Second, the mounts don’t hang themselves. A substructure is often needed to provide a completely flat and level surface to hang the mount and ensure that the display is easily hangable. Luckily, this building features concrete construction. So we did not have to install a weight-bearing infrastructure that is typical for displays of this size.”
A Seamless Partnership
Through the SEAMLESS by Peerless-AV DVLED Video Wall Integration Program, the team provided start-to-finish onsite consultation and design and engineering support. This included delivery of two SEAMLESS Bespoke DVLED Mounting Systems and a standard flat-to-wall mounting system. The team mounted both custom mounts to the floor and tied them back to the wall. In doing so, this ensured the mounting system had control over any movement or shifting within the building.
McDonald adds that the Peerless-AV team meticulously calculated the radius and the Z-adjustment on the mounting system for the giant concave 16-foot by 16-foot cabinet display. “And for the 12-foot by 9-foot-unit custom convex videowall, the tilt made this even more complex. Again, the adjustment on the mounting system made this install a straightforward success, resulting in breathtaking digital canvases that are perfectly aligned without visible seams,” he enthuses.
Georgia-based integration firm Southern Digital Design oversaw the technology portion. Additionally, Daniel Purcell, vice president of Southern Digital Design, spearheaded the specific designs needed for each DVLED display at Savoy.
Putting the ‘Wow’ in ‘Wow-worthy’
“This is the kind of project that shows what’s possible with the latest display technologies,” Purcell remarks. “We brought together the right partners with the right skill sets to achieve an awe-inspiring digital experience that I think is unmatched by any other Georgia event venue, except perhaps some sports stadiums. It was incredible to see the work progress in real time and witness the jaws dropping every time a new person walked in the doors. Southern Digital Design is excited for Savoy Automobile Museum, as both a participant in its construction and a local business who knows how much Georgians love and revere automobiles.”
Per a statement, everyone involved agrees the project was a huge success and contributes to the positive reception the new museum has received since holding its grand opening in December 2021. As a membership-based organization, the Savoy museum recognizes that the featured technology encourages members to think of the museum as an event space that can be utilized for various purposes moving forward, Shinall observes. With the promise of special events, exclusive access and renting opportunities, membership can offer more than a simple entry to view the museum’s latest exhibits.
“We designed rentable areas with capabilities other local venues don’t offer, so it’s a very sellable space,” Shinall concludes. “We issued a tall ask to our partners, and Southern Digital Design, LG and Peerless-AV delivered incredible results that helped us make a statement. When people visit the museum, we want them to be wowed and walk away with memories and photos to share with their family and friends. I have no doubt that our classic vehicles, rotating exhibits and awesome technology will excite and enthrall everyone who walks through our doors.”
Click on “View Slideshow” on upper-right corner for images of Savoy Automobile Museum.
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