It’s show season for CreateLED. The maker of indoor and outdoor LED displays is coming off a memorable NAMM 2018 where its LED 3D display AirMAGICBOX earned a Parnelli Award. Next week it’s on to NAB 2018 in Las Vegas where AirMAGICBOX will join an array of CreateLED solutions.
[related]For instance, CreateLED says the updated slim and lightweight version of its classic AirMAG solution: AirMAG-S rental panels, which are fully frontal serviceable, will be on display.
Meanwhile, in a press release, the company says its groundbreaking AirIM, which was first introduced during ISE 2018, will be on display. Intelligent Module each has an FPGA chip embedded in it and receives signal directly from the LED controller.
The North American market is where the China-based manufacturer sees its growth in 2018, according to the press release.
CreateLED USA recently brought in Jason Cribbs as the VP of sales and marketing, bringing a strong business development background, it adds.
Background on CreateLED
CreateLED was founded in China in 2004 and started getting international orders shortly, according to the press release. In 2014 company has opened an office in Las Vegas. USA office has its warehousing space and an assembly line to be able to ship directly to local customers therefore they choose to work with CreateLED.
We don’t want to compete with Chinese companies on the local market most of which are focused on how to make the product cheaper and sell it faster.
From its founding day the company says it has kept its original strategy. The company doesn’t want to compete with Chinese companies on the local market most of which are focused on how to make the product cheaper and sell it faster.
It argues that any company can do wide pixel pitch outdoor screens these days, but the company wants to go further and to bring a product the market has never seen before.
Today, 30 percent of the company’s employees are R&D specialists.
CreateLED says its leaders know where LED industry is going in its development and understanding of the market is helping them to provide better product. “Only knowing that we can deliver a unique product can give us assurance we can compete on the market,” says Zhuo Cheng, CEO.
Visit CreateLED at NAB 2018, # C1451.
