A blip in communication during a conventional video conference can create awkwardness and inconvenience. A similar blip in communication between a global hedge fund portfolio manager and his traders and analysts, meanwhile, can cost lots of people a lot of money.
So GMI Automation faces mission-critical demands when a global hedge fund approached it about installing a communication system that included video conferencing solutions and multiple video walls with multimedia streaming capability.
“The hedge fund world is fast paced and the communication is often hectic and frenetic,” says Craig Metzger, GMI president and CEO.
“And the portfolio manager has to be in constant communication with the firm’s traders and analysts and that’s difficult as he is often a moving target.”
GMI ended up turning to ClearOne COLLABORATE Pro 600 as the hedge fund’s video conferencing solution, in part, because it offers multi-site collaboration with up to 25 locations where users can join from anywhere, using any device – PC, mobile, room endpoints or telephone.
And with the Pro 600, multi-site collaboration can be done with both traditional SIP/H.323 video conferencing and cloud video collaboration in a single appliance.
“The pace at which these guys work is too fast for them to be worried about the technology they’re using, and with the ClearOne COLLABORATE Pro 600 there is one consistent user interface and experience across all conferencing and collaboration applications,” Metzger says.
Enter ‘The Brady Bunch Walls’
The ClearOne COLLABORATE Pro 600 video conferencing solution needed focal points.
So GMI installed a series of video walls at the head of all the trade desks in each office, so when the portfolio manager enters any location a biometric read of his finger lets the team know exactly which location he has entered.
That location automatically becomes the focal point of the video conference and the video walls automatically reflect this.
“They refer to the video walls as ‘The Brady Bunch Walls’ and they allow all the head traders and key analysts from the various offices to communicate with the PM,” GMI’s Metzger says.
“They refer to the video walls as ‘The Brady Bunch Walls’ and they allow all the head traders and key analysts from the various offices to communicate with the PM.
“We deployed the ClearOne VIEW Pro Encoders E120 and VIEW Pro Decoders D210 in all of them as they deliver the highest-quality multimedia streaming over an existing IP network,” Metzger says.
“They provide such a simple, install-ready set up that delivers excellent video quality, so this allows for some very integral face-to-face communication between the PM, analysts and traders.”
GMI also installed ClearOne UNITE 200 PTZ Cameras for the high quality video feed the system needed.
The UNITE 200 PTZ is an extremely versatile, professional-grade, HD video camera complete with USB, HDMI, and IP connections that can be used for a wide range of possible applications.
Roughly one-third of GMI Automation’s customers are hedge funds so the company is well aware that portfolio managers spend their entire day making important, rapid-fire decisions about what to buy and sell, so communication failure simply isn’t an option.