Diversified Acquires Sensory Technologies, Strengthening Offerings in the U.S.

Published: February 4, 2020

We have our first blockbuster acquisition of 2020 in the pro AV space—and it might not surprise you that Diversified is involved.

Diversified, CI’s 2017 Integrator of the Year, acquired Indianapolis, Ind.-based Sensory Technologies in a deal today that almost assuredly will put the parent company in unchartered waters among pro AV companies in terms of its annual revenue at $1 billion.

The Sensory Technology acquisition adds more than 170 people to Diversified’s global team but also “offers a strategic expansion of the company’s footprint in the Midwest and Northeast regions,” according to today’s joint announcement.

“Combining the strengths of our two innovative companies will help us sustain the necessary growth to meet the evolving needs of our clientele,” said Diversified founder and CEO Fred D’Alessandro, in the announcement.

“Sensory Technologies has built an exceptional business, and I’m excited to welcome them into the Diversified family,” he said.

“Sensory Technologies has always had an entrepreneurial commitment to its clients with a spirit of innovation, continuous improvement and measurable outcomes,” said Sensory Technologies principal Derek Paquin, in the joint announcement.

“When I was introduced to Fred and the team at Diversified, I could see they had a similar passion for these core values,” he said.

Why Diversified Acquired Sensory Technologies

“With a dynamic collection of audio visual, digital signage, media management and unified communications solutions, in addition to their managed services offerings, Sensory Technologies is a perfect complement to Diversified’s comprehensive capabilities portfolio,” the joint announcement says. [related]

“The expanded global resources of Diversified provide limitless opportunity for our team and our clients,” said Sensory Technologies principal Andy Sellers in the joint announcement.

“I am confident that through this merger, our combined forces will achieve great things.”

“We are so excited to join the Diversified family and bring together the collective talent of our teams,” said Sensory Technologies managing principal Anne Sellers in the joint announcement.

“Through Diversified’s extensive portfolio of solutions, paired with the unique geographic coverage of our team at Sensory, the sky is the limit,” she said.

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