At Integrated Systems Europe (ISE), the Creative Keynote presentation by Italian digital artist Quayola on 5 February at 3:30 pm will give ISE 2025 visitors fascinating insights into his projects. This includes the ‘Arborescent’ projection mapping experience on Casa Batlló, which takes place on February 1 and 2, 2025, in Barcelona.
At ISE 2025, Quayola will also present his artwork ‘Promenade’ on Tuesday, February 4 at 6:30 pm, on the Fira de Barcelona Gran Via’s South Access Welcome Screen. This will provide both the citizens of Barcelona and ISE visitors with another chance to witness his creative talents in action, per a statement.
“In Arborescent, I aimed to identify, catalog and digitally reconstruct a variety of tree species. I am interested in studying their growth systems and understanding how they respond to artificial stimuli.” Quayola explains. “Casa Batlló’s façade becomes the physical/digital space upon which simulations take root, as architectural elements become anchors for generating botanical geometries, lines and points that determine the plants’ growth structure.”
Per a statement, ISE is again partnering with Casa Batlló to present a stunning projection mapping show on the historic Barcelona landmark. After previous mappings by Refik Anadol in 2023 and Sofia Crespo in 2024, Casa Batlló has once again invited a renowned artist to transform Gaudí’s iconic façade into a canvas for an exclusive work from the architect’s creative vision.
Blending Art And AV
According to a statement, Quayola’s work is a testament to the transformative power of AV technology in the creative arts. His keynote at ISE 2025 will explore the creative journey behind the Casa Batlló projection mapping, a project that seamlessly blends artistic vision with cutting-edge technology to create an immersive experience.
The artist then explains, “My keynote presentation at ISE 2025 will explain the inspirations and methods which shaped ‘Arborescent.’ For me, the creation process is as significant as the final piece, often serving as a documentation of my journey. Discussing the crucial relationship between the physical and digital worlds in my art, I will share insights from my unique expeditions to capture natural phenomena, which inspire my digital creations.”
Quayola adds, “By showcasing examples of my work, both digital and physical, I aim to illustrate the seamless transition between these realms. Additionally, I will touch on my explorations in sculptures, robotics and other artistic endeavors, emphasizing the importance of technology in enhancing and expanding creative expression.”
The Casa Batlló project and his artwork at the Fira South Access Welcome Screen will thus exemplify how creators can harness AV technology to push the boundaries of creative expression, according to a statement. Here, it will offer ISE 2025 visitors a unique and engaging visual journey.
Achievements by Quayola
Quayola has performed and exhibited his work in many prestigious institutions worldwide. These include V&A Museum, London; Park Avenue Armory, New York; National Art Center, Tokyo; UCCA, Beijing; How Art Museum, Shanghai; SeMA, Seoul; Palais de Tokyo, Paris; Ars Electronica, Linz; Sonar Festival, Barcelona and Sundance Film Festival. In 2013, Quayola also received the Golden Nica at Ars Electronica.
Mike Blackman, managing director of Integrated Systems Events, adds, “We are delighted and proud to be able to support Quayola, his art and the technological approach he represents at the Casa Batlló event. His keynote will provide invaluable insights into the creative process behind his spectacular digital artworks. Both performances will showcase AV technology in all its beauty, helping to connect the city, its inhabitants and visitors to the magic of our AV community. It will be stunning, and I look forward to seeing it.”
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