Sony Taps Rich Ventura to Lead B2B Strategy for Imaging Products and Solutions Professional Division

Published: June 22, 2020

Sony Electronics Inc. today announced the appointment of Rich Ventura as VP of B2B for Sony Imaging Products and Solutions Professional Division. [related]

In this role, Ventura “will provide insight, strategy and leadership to Sony’s robust display, remote camera and solutions product portfolio directly overseeing business and product management as well as all B2B marketing communications strategies,” the announcement says.

In addition, he will “nurture and expand Sony relationships in the corporate, education and government sectors to drive growth for Sony’s B2B portfolio and create long-term partnerships with strategic systems integrators and distribution partners, which will drive engagement among influential corporations and universities,” according to the company announcement.

“We are thrilled to have Rich joining our team and are confident his years of industry experience and strong leadership will bring new insight and help drive accelerated and long-term growth for Sony in these strategic categories,” said Theresa Alesso, president of Sony’s Imaging Products & Solutions Professional Division.

“I’m excited about joining Sony Electronics given their long history of innovation and leadership,” said Ventura in the Sony announcement. “There are amazing opportunities in the industry and I look forward to delivering value to our partners and customers.”

Why Sony Hired Rich Ventura

Ventura brings two decades of experience in the professional imaging and display industry.

Prior to Sony, Ventura spent 19-plus years with NEC Display Solutions of America in which he held a variety of roles such as field sales, director of sales and VP of strategy and solutions.

Ventura is a former chairman of the Digital Signage Federation (DSF) and serves on the Former Chairman’s Council.

In his time on the DSF board, he developed and supported numerous initiatives for various committees such as The International Committee, Advocacy and Outreach Committee, Membership Committee as well as the Global DOOH Council.

Ventura also has 10 years military service as a part of the Minnesota National Guard and the U.S. Army Reserves.

Ventura’s extensive experience, industry relationships and dedication “will bolster and support Sony’s strategy and vision for future-forward professional solutions that will evolve Sony’s B2B business within the professional division,” the announcement says.

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