Mad Systems Brings Yahoo’s Universe of Data to Life

Touchscreens are seeing ever-increasing popularity in various industries, especially retail, but Yahoo wanted to take it a step further. The search engine giant hoped for a hands-on solution that was responsive to users without requiring touch. It was to be a hint of “magic” to help people remember the event. Mad Systems, an Orange, Calif., technology systems company specializing in everything from AV engineering and multitouch interactives to 4D, robotics and “augmented reality,” signed on to install what was to become a hands-on (and yet utterly hands-off) 10-plus-foot wide projection display