Mad Systems Brings Yahoo’s Universe of Data to Life

The end result is something Mad Systems calls a “data collection simile.” Users stand about 8 feet from the enormous display so they feel totally engrossed within it. When a user raises a hand, a whirl of data points accumulates around the hand on that exact point on the screen. The user’s hand then acts somewhat like a baseball glove. It allows the person to “catch” factoids that appear to come out of the screen towards her. Once a factoid is “caught,” it explodes onto the screen to show information that is relevant to the type of data that is mined by Yahoo.