Samsung Electronics announced that it has outfitted the Atlantis The Royal, a new resort from Kerzner International on Palm Jumeirah in Dubai, with its displays, including The Wall. The installation also included Samsung Smart Signage displays both indoors and outdoors. Following the 2023 grand opening of the resort, guests can now experience a new era of luxury complemented by Samsung’s latest technology.
“At Atlantis The Royal, every detail has been considered to truly elevate the guest experience and fully equip our colleagues. Samsung has been an instrumental technology partner from construction to opening,” says Anthony Lynsdale, VP of information technology, Atlantis Dubai. “We are confident in both the quality and reliability of Samsung’s technology; and the team of experts to help us create and maintain an unparalleled hotel experience.”
Cutting-Edge Technology, All-Around Luxury
Dubai’s Atlantis The Royal is the first hotel in the MENA (Middle East and North Africa) region to install Samsung’s innovative modular micro-LED display, The Wall, on its property. Measuring 146 inches with 4K (3,840 x 2,160) resolution, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion. Here, it provides a one-of-a-kind, personal viewing experience for guests. Additionally, the slim, sleek finish of The Wall’s Infinity Design blends in naturally with the suite’s refined elegance. Samsung also installed throughout the property, various types of Samsung Smart Signage to entertain guests and provide unique customer experiences in each space.
In the hotel’s awe-inspiring lobby, there are Samsung Smart LED Signages on three large water tanks. This helps draw visitors’ attention at first glance with the largest screen measuring 6m x 8.5m. Samsung installed the hanging-type signage between the tanks and the walls to project incredible scenes, including fish swimming in the sea.
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Immersive Experiences
The hotel’s spa and gym also feature impressive displays with Samsung Smart LED Signage from the company’s IER series. These displays leverage LED HDR technology for crystal-clear picture presentation. They can also accommodate various installation space requirements. With this, the flexible signage displays thus allowed the team to provide an immersive viewing experience in the spa and gym areas.
By the outdoor infinity pool, the ceviche bar features Samsung Outdoor LED signage that displays information clearly. It does so even under direct sunlight, to entertain and communicate effectively with guests. The outdoor IP65 validated design also protects it from dust and water. Additionally, it ensures continuous operation in any conditions.
The team then installed Samsung Smart Signage restaurants and meeting rooms. With this, it helps enhance guests’ comfort and communication while boosting staff efficiency. According to a statement, guests of Atlantis The Royal will receive royalty-like treatment. This is due to the 957 Samsung hospitality displays installed in the hotel’s 795 rooms. All in all, they provide the ultimate personalized viewing experience, says Samsung.
“We are privileged to work with Atlantis The Royal and provide guests with a new level of luxury unlike anything they’ve experienced before,” says Doohee Lee, VP and head of Samsung Gulf Electronics. “The combination of Samsung’s innovative display technology and Atlantis’ creativity and luxury expertise is leading the hospitality industry in exciting new directions.”
From The Wall’s awe-inspiring picture quality in the Royal Mansion to the smart signage installed throughout the property; Samsung’s displays work within the resort’s unique environment to empower staff and transform the guest experience. Through its collaboration with Atlantis The Royal, Samsung Electronics is helping to define the future of hospitality technology.
Click on “View Slideshow” for additional images of the installation.
