Tampa, Fla.-based AVI-SPL has introduced its new sub-brand, AVI-SPL VideoLink, to represent its suite of modern enterprise-video solutions and services.
According to a statement, the AVI-SPL VideoLink delivers broadcast-quality video from any lens to any screen. It thus gives brands, executives and content producers peace of mind about creating a professionally packaged and well-received message.
“There has never been a time when video was so important to a company’s operation. From executive communications to brand campaigns, and live events, video is the primary medium today,” notes Dale Bottcher, AVI-SPL’s executive vice president of global sales marketing. “I’m proud of how AVI-SPL serves these needs and even more so am excited to see our new AVI-SPL VideoLink brand recognized as the hands down leader in this growing enterprise-video market.”
Addressing a Growing Demand
Per AVI-SPL, as organizations rethink how to amplify their message and build connections with stakeholders, enterprise video has become the nucleus of their communications strategy. According to Forrester Research, 88% of companies say video is crucial to foster corporate culture. Many companies are adopting a video-first model to increase and improve employee and customer engagement.
With this, AVI-SPL VideoLink is seeing rising demand for their enterprise-video solutions. This ranges from video production and content creation to live TV broadcast and event streaming. It also includes remotely controlled studios and managed services — all delivered at a global scale.
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The company adds that AVI-SPL VideoLink comes with a rich, 30-year legacy of broadcast video and creative content production. As a result, the AVI-SPL VideoLink team knows how to transform customers’ communications concepts into powerful enterprise-video strategies. According to AVI-SPL, many recognizable brands rely on AVI-SPL VideoLink to guide their video journey. These include major financial institutions to leading technology providers, universities and medical centers.
AVI-SPL acquired VideoLink in January 2017, recognizing then how broadcast and production technologies, including ReadyCam Studio, would become crucial components to its future enterprise-video portfolio. The company adds that the new brand can now fully leverage the equity of the AVI-SPL name to reach untapped customers with relevant and differentiated solutions.
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