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LG Electronics USA is significantly expanding its U.S. network of sales representatives to support the company’s fast-growing LED lighting division.

According to a company press release, LG’s expanded network is built around an expert sales force consisting of more than 100 representatives from 18 lighting agencies across the Northeast, West and Southeast regions.

In each of the represented territories, LG is collaborating with strong regional partners that will leverage their solid relationships with major distributors and other key customers to better serve local client needs for LED lighting solutions. Each team is equipped to educate customers on the benefits of LG’s LED offerings across a wide range of new-construction and retrofit projects and recommend which product is best suited for their needs.