Starin, a Midwich Group company, and value-add distributor of unified communications and pro AV products, has entered a distribution relationship with Bose Professional. The company, is, of course, a global provider of audio systems for the pro AV industry.
With Starin’s continued focus on integrated audio, this partnership expands Starin’s offering to include Bose Professional audio solutions, including the EdgeMax, DesignMax and ShowMatch loudspeakers to amplifiers, configurable processors, and the ControlSpace ecosystem. Bose Professional resellers will now have access to Starin’s sales and technical services expertise and support.
“Bose Professional is a pillar of the audio industry with a long and impressive track record of innovation,” says Steve Kawasaki, director of integrated audio, Starin. He continues. “This partnership, along with our team of services experts will ensure that no matter the project – our integrators will have the support they need to drive successful outcomes for their clients.”
Jim Schanz, vice president of sales, Americas for Bose Professional, says, “As part of our continued effort to enhance our hybrid go-to-market strategy, our partnership with Starin allows us to expand our reach and provide integrators with streamlined access to Bose Professional products. With Starin’s commitment to service and support, we are confident this partnership will help our customers deliver exceptional audio experiences.”
Kawasaki adds, “We’re excited to represent Bose Professional and apply the experience and expertise of Starin and the Farm Assist team.” Starin’s focus on building a high-value and service-focused organization also included the acquisition of The Farm, a west-coast manufacturers’ representative and technical services provider earlier this year.
