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Commercial Integrator

Latest Posts

Jigsaw puzzle piece labelled "Business" over puzzle slot "Value"

How Commoditization is Quietly Reducing the Value of Pro AV

While commoditization in pro AV is unavoidable, integrators can navigate the challenge through intentional repositioning of their business.

Insights
Kitchen, design, CEDIA Expo/CIX

NKBA and CEDIA Study Exposes the Integrator Visibility Gap

New NKBA and CEDIA research shows the disconnect between designers and integrators is a visibility gap, just as smart tech demand rises.

News
Duncan Wardle

Former Disney Executive Duncan Wardle to Deliver CEDIA Expo 2026 Keynote

Former Disney executive Duncan Wardle will deliver the CEDIA Expo 2026 keynote, focusing on creativity and design thinking in an AI era.

News
B2B Marketing Exchange