Commercial Integrator
Come With a Plan: Michelle Ferlauto on Getting the Most from CEDIA Expo
Michelle Ferlauto's CEDIA Expo insights include how to plan for the show and get the absolute most out of your three-day experience.
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Your Old Marketing Message is Keeping New Customers from Finding You
Strip your website of pre-pandemic images and descriptions and think about what you do now and how that can help the customers of today and tomorrow.
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We’re Getting Better at Virtual Events
Recent virtual pro AV trade shows and the first ever virtual Emmys highlight how good we're getting at producing virtual events.
Insights
How ‘Topgrading’ Can Help Installers Hire the Best
One Firefly's Ron Callis and Tina Baker discussed how integrators can benefit from methodology adapted from "Topgrading" to hire top candidates.
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