Commercial Integrator
Live Demos Over Specs: PRO and Theory on Strategy at CEDIA Expo
CEDIA Expo demos are always a highlight of the show, PRO and Theory believe that, in premium audio, the demonstration is the sale.
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There’s An Esports Technology Certification Now, and Integrators Should Capitalize
The first esports technology certification could give savvy integrators the ability to distinguish themselves in a burgeoning market.
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Replace Corporate Buzzwords with Precise Metrics Everyone Can Understand
If you rely on corporate buzzwords in your leadership, it’s time to lean in to a new approach or your employees and customers will completely tune you out.
Insights
Dull Democratic National Convention Shows Interaction is a Key Element of Virtual Events
If virtual event organizers want to keep viewers and attendees captivated, they need to find ways to allow them to be part of it rather than an observer.
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