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AV experiences, BLC 2018, Experiences, AV business, AV Industry

‘Pro AV Experiences’ are the Future (Not a Scary Concept Or Another AV Industry Buzzword)

The shift from technical expertise to giving customers pro AV experiences they understand is tough for some to embrace, but it’s important that they do.

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ClearOne lawsuit, ClearOne Patent, Patent, Beamforming microphone array

Court Grants Request to Add New ClearOne Patent to Case Against Shure

U.S. District Court in Illinois granted a request for the ClearOne patent infringement case against Shure related to beamforming mic conferencing system.

News
age of the customer, how to sell technology, Jim Blasingame, Small business advocate, AV business

How to Sell Technology in the Age of the Customer

Small business advocate Jim Blasingame points to a paradigm shift in how purchasing decisions get made (enter the age of the customer) –and ponders how to sell technology to today’s…

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B2B Marketing Exchange