Commercial Integrator
Live Demos Over Specs: PRO and Theory on Strategy at CEDIA Expo
CEDIA Expo demos are always a highlight of the show, PRO and Theory believe that, in premium audio, the demonstration is the sale.
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Target the Right Customers for Cloud Services
Instead of focusing on customers who will shoot you down, start focusing on accounts and individuals who are open to change.
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6 Steps to Hiring a Sales Superstar
Technology sales, especially managed services sales, require special techniques to fuel success. Here's how to hire people who can truly deliver great sales numbers.
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Homeless to Herman: Danny Sparks’ Uplifting Story
Before joining Herman Integration Services last year, this aspiring musician was on the street. His guitar and love of AV helped him turn his life around.
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