8 FAQs About Digital Signage Content Creation

Is the content personal? Digital signage is getting smarter all the time. Companies now have applications that use facial recognition cameras at screen locations to capture data about potential viewers and personalize the content to them. This is really an interface between the signage server and the camera, and the screen doesn’t directly interface, it just displays the resulting content pushed out by the server. If the client wants targeted marketing, look for a signage system server and content company with this option and plan for some camera wire to make that happen.