5 Pro AV Research Lessons to Help Your Business Strategize for 2019

Published: December 18, 2018

Commercial Integrator’s annual State of the Industry Report, which kicks off our AV industry coverage each year (look for it on our website later this week; here’s last year’s report), features expansive pro AV research based on a survey of our readership and NSCA’s membership.

That, however, is only the tip of the iceberg when it comes to the audience survey-based research conducted each year by CI.

The timing is right to revisit some of these projects in case the information can help AV integration firms strategize for 2019. Here’s hoping you’re using that research to help your pro AV business.

Let’s look back on some of the findings from various pro AV research studies we conducted. In this age of Big Data, what are you doing with all the information we are giving you?

The Digital Signage Opportunity

Read More: The State of the Digital Signage & Video Wall Markets in 2018

Collaboration Customers Are Everywhere

Read More: Collaboration and Digital Signage Customers Search for This More: Episode 11 of AV+, the Pro AV Podcast

Meeting Room Audio Is an Unfortunate Afterthought

Read More: How To Win More Meeting Room Jobs? Give Them Better Meeting Room Audio: Episode 34 of AV+

AV Networking Is a Big Issue for Your Customers

Read More: How to Choose Between HDBaseT, SDVoE, AVB and Other AV Networking Acronyms

Customer Purchasing Trends

Read More: 4 Ways Your Firm Doesn’t ‘Speak IT’ Well Enough and How to Find Fluency

Want to see some more pro AV research? Watch for our State of the Industry report later this week!

Here’s what we hoped would not be in that report (they could cast a shadow over the pro AV industry if they are) — 2 Business-Crushing AV Trends I Hope Aren’t in 2019 State of the Industry Report

Posted in: News

Tagged with: Research

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